Viewers who likes getting information about what is going on in the world prefer to read newspapers or watch the news. The Audience theory from the four categories would be information I1 as they can they can catch up with the relevant events going on in the society or the world. The daily mail express proves the audience theory which is written in black bold large letters to get the viewers attention. "French to let Migrants Head for Britain," "Outrage at threat to scrap border checks in Calais." These titles tells you the things that are going on the world and where the audience get their information from, "Adele's amazing success at Brits" is at the corner to give the reader a sense that everything is alright.
For the audience theory I would choose I3 because the readers would be interested in Adele's award. the bold white text makes the audience curious as it says "Clarkson says sorry for punch that cost 100,000," as it would make the audience want to know what cost 100,000.
The socio-economic group would be D and downwards because of the price at the top right (55p).
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